Visual ethnography to study people in wide range of settings. Researching the life and human behavior ‘to convey the inner life and texture of the diverse social enclaves and personal circumstances of societies’. Jackson, 1985, 157.
Eduardo Gonzalez Santos, ethnographer. Ethnography can be simply defined as “…the observation, description, depiction and/or representation of lived social experience.”.
Ethnography: “Involves a field-based study lengthy enough to surface people’s everyday norms, rituals, and routines in detail.” Robert K. Yin.
“In qualitative research, researchers combine visual media and ethnographic research to provide purposeful presentations of meaning relating to social occurrences.” Sarah Pink.
Given the nature of the ‘intrusiveness’ that ethnographic approaches normally adopt, good reasons have to be given for ‘interfering’ in people’s lives to such an extent. The question “Is this research really necessary?” is essentially an ethical one. European Commission. Research Ethics in Ethnography/Anthropology. Dr Ron Iphofen AcSS.
Humanity, culture and social life
Describe life as it is lived
Realities of life
Fragmentations of social life
Stages in individual life cycle
About society, culture and Individuals
Human society and civilization
Research and representation
Systematic ethnographic work
Tools for ethnographic research
Genealogy of visual ethnography
Camera in anthropology
Pictures in field research
Photographs in ethnographic research
Methodological tool in social research
Photography as a research tool
Spatial, and cultural contexts
A record about culture
Relating to social occurrences
Photography's contribution to ethnography
Human events may reflect multiple realities
Qualitative research studies
Gender, age, race and ethnicity
Variants of qualitative research
Ethnographic research and representation
Researching the life and human behavior
Interactions between or among people
Characteristics of individual people
Pointing to social conditions
‘Understand’ human behaviour
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